Our Story

Founded in the heart of Indore, Madhya Pradesh, The Shokunin was born from a profound appreciation for traditional craftsmanship and a desire to preserve age-old techniques that are at risk of being forgotten in our fast-paced world.
The term "Shokunin" comes from Japanese culture, referring to artisans who dedicate their lives to perfecting their craft. This philosophy resonates deeply with our mission: to celebrate and support artisans who pour their heart, soul, and generations of knowledge into creating unique, handcrafted pieces.
Our Mission
At The Shokunin, we believe that every handcrafted piece tells a story—of tradition, culture, and the artisan who created it. Our mission is to connect these talented craftspeople with appreciative customers who value quality, authenticity, and the human touch that mass production simply cannot replicate.
We strive to create a sustainable marketplace that ensures fair compensation for artisans while offering customers unique products that carry meaning and history. By bridging this gap, we aim to preserve traditional crafting techniques and support the livelihoods of artisan communities throughout India.

Our Values
Authenticity
We celebrate the genuine character of handmade crafts, embracing their unique variations and imperfections that tell the story of human creation.
Sustainability
We promote environmentally conscious crafting practices and support artisans who use sustainable materials and techniques.
Community
We foster connections between makers and buyers, creating a community that values craftsmanship and the stories behind each creation.
Our Team
The Shokunin is run by a passionate team of craft enthusiasts, designers, and technology experts who share a common love for handmade artistry. Based in Indore, Madhya Pradesh, we work closely with artisans across India to bring their creations to a global audience.
Our team regularly travels to remote villages and urban workshops alike, discovering talented artisans and helping them showcase their craft to the world.
Connect With Us
We'd love to hear from you! Whether you have questions about our products, want to learn more about the artisans we work with, or are interested in collaborating with us.
Contact Us